The United Against Tobacco campaign aims to reduce health risks by raising awareness of the dangers of tobacco and challenging cultural norms around tobacco use in the Eastern Mediterranean region.
United Against Tobacco focused on countries in the Eastern Mediterranean region with high rates of tobacco use.
Egypt, Iraq, Jordan, and Palestine participated in this initiative
Number of people reached by the campaign
People in Eastern Mediterranean region that smoke tobacco. In some countries, male tobacco use is as high as 67%
A spotlight of some of the best campaign materials created for United Against Tobacco
This public service announcement from Jordan, called “Echo,” encourages people to quit using tobacco by showing the consequences.
Audio message about the dangers of sharing waterpipes (with COVID-19 warning).
Video testimonial by Ahmad Mostafa of Egypt showing the health consequences of smoking.
Campaigns are available in various media formats to suit multiple methods of communication.
Campaigns are available in various media formats to suit multiple methods of communication.