United Against Tobacco
The United Against Tobacco campaign aims to reduce health risks by raising awareness of the dangers of tobacco and challenging cultural norms around tobacco use in the Eastern Mediterranean region.
The Campaign
United Against Tobacco focused on countries in the Eastern Mediterranean region with high rates of tobacco use.
4 countries
Egypt, Iraq, Jordan, and Palestine participated in this initiative
50m
Number of people reached by the campaign
23.4%
People in Eastern Mediterranean region that smoke tobacco. In some countries, male tobacco use is as high as 67%
Featured Campaign Materials
A spotlight of some of the best campaign materials created for United Against Tobacco
“Quit Smoking, Don’t Quit on Life”
This public service announcement from Jordan, called “Echo,” encourages people to quit using tobacco by showing the consequences.
“Waterpipe: Ice Cream”
Audio message about the dangers of sharing waterpipes (with COVID-19 warning).
Testimonial: Ahmad Mostafa
Video testimonial by Ahmad Mostafa of Egypt showing the health consequences of smoking.
Campaign Materials
Campaigns are available in various media formats to suit multiple methods of communication.
Campaign Formats
Campaigns are available in various media formats to suit multiple methods of communication.
Fact Sheets
Print Material
Radio
Social Media
Video
Egypt
Iraq
Jordan
Palestine
Bangladesh
Pakistan
Türkiye
Partners
