Training PowerPoint highlighting the ASPIRE model, which is a model to guide public health advocates and communication professionals in the development, execution, and evaluation of a communication strategy to effect change. Although focused on communication, ASPIRE is designed to catalyze and complement a broad range of approaches to improve health. This model can also be used as a stand-alone framework to guide the development of strategic communication campaigns to change behavior, shift attitudes, and/or mobilize communities in support of policy change.