View all materials

Webinar 2: Strategic Use of Media channels for tobacco control

August 14, 2023
Training EMR English

The second United Against Tobacco and COVID webinar session focused on using media channels for effective campaigns, the considerations of the strengths and limitations of different media channels, and how to choose an effective media channel mix. additionally, the pros and cons of paid media channels, sustainable mechanisms for mass media campaign broadcast, and the messaging needed to get earned media were also discussed.