View all materials

Webinar 5: Process and outcome evaluation of anti-tobacco campaign

August 14, 2023
Training EMR English

The fifth United Against Tobacco and COVID webinar session focused on process and outcome evaluation methods. It described the importance of media campaign monitoring and evaluation, presented varied available options to monitoring and evaluation, including limitations inherent to different approaches, and discussed how to use monitoring and evaluation data to improve media campaign delivery and also to advance program goals