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Research and Evaluation for Policy Media Campaigns-Training

August 14, 2023
Training PowerPoint EMR English

Research and Evaluation are key in development of the effective communication campaigns. This presentation explores a range of concepts and methods used for the assessment of the campaign’s efficiency and effectiveness and includes recommendations for the methodology, data collection methods associated with the research and evaluation timeframe, and cost. This presentation also describes how to use monitoring and evaluation data to improve campaign delivery and also to advance program goals.